Poldex© Shows Bryson in the lead for the 2014 race for CA Assembly District 73

Posted By CotoBlogzz

Rancho Santa Margarita, CA – unless something catastrophic happens, Rancho Santa Margarita councilman Steve Baric, Anna Bryson, trustee for the Capistrano Unified School District, Dana Point Councilman Bill Brough or  Rancho Santa Margarita councilman Jesse Petrilla will be the winner of the 2014 race for Assembly District 73.

The district consists of roughly 50% registered Republicans, 25% Democrats and 20% un-affiliated.  The population is 70% White and 20% Hispanic.

While as of now the favorite seems to be GOP insider Steve Baric, the  CotoBuzz Journal’s Poldex© shows Anna Bryson in the lead at 100%, Brough at 82%, Baric 12% and Petrilla at 8%

The Cotobuzz Journals’ Poldex is non-partisan, heuristics-based  indicator associated with relative name-recognition. Over the years it has proven to be very reliable tool with the possible exception of the 2010 OC Sheriff Department campaign.

Jesse Petrilla	Anna Bryson
Bill Brough	Steve Baric

We have argued that the California GOP Leadership has done a terrible job over the last ten years.  Its main fault has been its failure to articulate what it wants to be when it grows up:

Hector Barajas, director of strategic communications at Revolvis,  consultant for Univision and former spokesman for California gubernatorial hopeful for Meg Whitman in 2010 and Spanish media spokesman for the McCain-Palin campaign in 2008 argued in 2011 that the GOP should launch a Hispanic outreach, pronto!  We on the other hand argued that “while voting is a choice, the issue with the GOP is not whether to pander to the Hyphen American vote as much as it is to figure out what it wants to be when it grows up,  or as we like to say, It is the Brand Stupid!”

Will the GOP ever learn what it wants to be when it grows up?

And we went on to accurately  predict  that “ The Mostly Left Wing and Hyphenated Media, including Univision,  have too much vested in the status quo and will take every opportunity to use  Weapons of Mass Disinformation to manipulate the apathetic, uninformed and otherwise cognitive-challenged voter. This is why whether the GOP launches a major Hispanic campaign or not, the voter who identifies him or herself first and foremost as Hyphen-American, will vote Obama in 2012”

Given that Bryson's endorsements include Mario Rodriguez, chairman of the Hispanic 100, a group of GOP-leaning Latino business people and her lead position in the Poldex Index, bodes well for Ms. Bryson.