Rancho Santa Margarita, CA - Recently Hector Barajas, director of strategic communications at Revolvis, consultant for Univision and former spokesman for California gubernatorial hopeful for Meg Whitman in 2010 and Spanish media spokesman for the McCain-Palin campaign in 2008 argued that the GOP should launch a Hispanic outreach, pronto!
“It is almost impossible for anyone, even the most ineffective among us, to continue to choose misery after becoming aware that it is a choice.”- William Glasser -
While voting is a choice, the issue with the GOP is not whether to pander to the Hyphen American vote as much as it is to figure out what it wants to be when it grows up, or as we like to say, It is the Brand Stupid!
Launching a Hyphen American campaign as suggested by Barajas is tantamount to choosing misery, and here is why:
The Mostly Left Wing and Hyphenated Media, including Univision, have too much vested in the status quo and will take every opportunity to use WMD to manipulate the apathetic, uninformed and otherwise cognitive-challenged voter. This is why whether the GOP launches a major Hispanic campaign or not, the voter who identifies him or herself first and foremost as Hyphen-American, will vote Obama in 2012.
While the MLWH Media loves to play on the differences, also known as class warfare, the Hyphenated differences are mostly along the lines of taste, as opposed to values. If on the other hand, the electorate segmentation is along values, the Hyphen quickly disappears.
Jeb Bush's is on the right track when he says that the GOP should stop using the "Us-Vs-them" Approach" - In the end, It's the GOP Brand Stupid!
this article is along the same lines