Tuesday, December 30, 2025

Nick Shirley's exposé of fraud illustrates Marshall McLuhan’s "the medium is the massage." So is DOGE



The contrast between Nick Shirley’s grassroots investigation into Minnesota childcare fraud and the Department of Government Efficiency’s (DOGE) centralized operations offers a modern case study of Marshall McLuhan’s thesis in The Medium Is the Massage

While Shirley utilized the decentralized, "cool" medium of citizen journalism to spark immediate public action, DOGE’s "Big Balls" persona—led by a staffer linked to past cybercrime—represented a disruptive, often controversial attempt to audit the federal government’s 70+ statutory Inspector Generals (IGs).



In 1967, McLuhan published a book titled The Medium Is the Massage highlighting how media "massage" and shape the human sensorium. He also noted it could be read as "Mass Age" or "Mess Age








The point remains central to media studies, particularly in analyzing how digital platforms like TikTok or Instagram shape human attention and social interaction through their short-form, algorithmic nature, regardless of the specific videos being watched.

Nick Shirley’s exposé of $110 million fraud in Minnesota daycare centers serves as a modern illustration of Marshall McLuhan’s "the medium is the massage" by demonstrating how the medium reshapes public perception and legislative action more than the facts alone.


• Nick Shirley: The "Decentralized" Medium. Shirley’s 42-minute documentary, released in late December 2025, used social media to bypass traditional gatekeepers. By filming empty daycare centers receiving millions in subsidies, the medium of viral, "raw" footage created an immediate sense of urgency that spurred FBI Director Kash Patel and other officials to call for prosecutions


• Decentralized Power (The Medium as Agent of Change): McLuhan argued that the medium itself "massages" or shapes human association. Shirley’s work, which garnered over 90 million views in days on X and YouTube, bypassed traditional "gatekeepers" aka the Evidence Industrial Complex, to force mainstream media and federal agencies like the FBI to react to his narrative.

• The "Massaging" of Public Outrage: Shirley utilizes a "minimalist, outrage-inducing" video format. By physically visiting empty daycare centers on camera to show a lack of activity during business hours, the visual immediacy of the medium "massages" the audience into immediate belief and action, a contrast to the slower, text-heavy reports of legacy media that had covered similar fraud years earlier.

• A "Global Village" of Citizen Journalism: Shirley’s reporting aligns with McLuhan’s "global village," where electronic media enables individual citizens to perform functions once reserved for massive institutions. His 42-minute video effectively "shattered the media monopoly" by proving one person with a camera could outperform entire newsrooms in generating public and political pressure.




• The Medium Redefining "Truth": Because the medium of viral video prioritizes on-the-ground visual confrontation over deep historical context, the "truth" is experienced as a raw, unedited encounter. This immediacy makes the exposé feel more authentic to viewers than a curated news report, regardless of the nuances of the underlying legal cases.
 
Summary of the Fraud Allegations
• Scope: Shirley alleges that over $110 million in government-funded Child Care Assistance Program (CCAP) money has been misappropriated by non-operational daycare centers.

• Methodology: The investigation involved "on-location" visits to multiple centers in the Twin Cities during business hours, finding them empty or locked despite receiving millions in taxpayer funds.




• Political Fallout: The viral nature of the reporting has led to increased scrutiny of Governor Tim Walz and other states with heavy Somali immigrants like Washington state.








Rep. Josh Williams is calling for the Ohio Department of Children and Youth to investigate all Columbus-area daycares suspected of potential fraud. "We need round-the-clock, unannounced inspections of childcare fscilities."





It has also  prompted responses from figures like JD Vance and the FBI.



Meanwhile,  The Nick Shirley's exposé of fraud illustrates Marshall McLuhan’s "the medium is the massage." Not Unlike DOGE


AND How the Global Circular Reporting Mafia Ring led by the Atheist, Antisemitic, AntiChristian, AntiTrump NYT and NOTUS Previously funded by Samantha Power's USAID and Soros

Has lost control of the narrative.


He who controls the chart of accounts controls the narrative. 

He who controls the narrative and the legacy media controls the people. 

He who controls the people can cancel the past.

Leading up to the 2024 election, the GCRMR controlled the chart of accounts via Auto-Pen and of course, controlled the narrative.

Then free speech broke out, courtesy of Elon Musk

The GCRMR having lost total control of the narrative, is now relegated to rehashing old news or manufacture them.


NYT's Gross Misapplication of the Theory of Allocation 



DOGE’s "Big Balls": The "Disruptive" Medium.




 The DOGE operative known as "Big Balls" (identified as a twenty-something with ties to Musk’s companies) represented a new, aggressive medium of government oversight. This approach relied on total system access and public "receipts" to bypass traditional auditing. Critics, however, argue this medium focused more on political ideology than sustainable efficiency, leading to significant revenue losses and service disruptions

Fraud Exposure: DOGE vs. Federal Oversight
The claim that DOGE's "Big Balls" exposed more fraud in a week than IGs and the GAO have in decades is a centerpiece of 2025 political debate mirroring Shirley’s reporting of exposing fraud in one day.  Both a centerpiece of 2025 political debate:


G/GAO Performance: The Government Accountability Office (GAO) has historically estimated that the U.S. government loses between $233 billion and $521 billion annually to fraud.


Congressional and agency action is required to fix the problems identified by GAO and DOGE,
with many government agencies partially or entirely responsible to fix the problems. Yet, organizations like FinCEN continue to rely on new regulations like the Corporate Transparency Act (CTA) to go after the little fish. Predictably by mid-2025, Senate reports countered DOGE's claims, asserting that the 19 IGs fired by the administration had identified billions more in potential savings than DOGE’s initiatives actually realized.


Congress may be DOGE's Fort Knox. Yet, if anyone can break though the vault is the Trump-Musk duo.
The dynamic duo is a huuuge target for the New York Times; "Elon Musk remains perhaps the most consequential figure in President-elect Donald Trump’s orbit, with a commission for cutting government spending headed by him and Vivek Ramaswamy — widely known by its acronym, DOGE — promising huge reductions."

• Minnesota Results: Shirley’s investigation uncovered over $110 million in suspicious subsidies in a single day, spotlighting a broader $9 billion fraud scandal in Minnesota that state and federal investigators say has been ongoing since 2018. 






Spot on.  The Justice ⚖️ Sytem is not about justice but about social control.  No consequences No behavior modification.
Obama,  the Biden and Clinton Crime Families, Garland, Milly, Clapper, Bolton,@mjfree, @EdKrassen, Gretchen Whitmer, the ones 👉 below, Democrats et are free running their mouths off. Is this justice?

But to your point: 
Nick Shirley's exposé of fraud illustrates Marshall McLuhan’s "the medium is the massage." So is DOGE


Comparative Impact in 2025
Feature Nick Shirley's InvestigationDOGE / "Big Balls"
MediumViral citizen journalism; "on-the-ground" video.Executive-level data access; disruptive auditing.
ScopeMinnesota childcare/healthcare assistance programs.Entire federal government (HHS, SSA, Treasury, etc.).
ActionTriggered state probes and national political row.Mass layoffs, lease terminations, and grant freezes.
ControversyAllegations of right-wing bias vs. uncovering truth.Alleged privacy breaches and $21.7B in wasted costs.

The DOGE initiative largely ceased its centralized operations by late 2025, but its "Big Balls" approach remains a polarizing example of trying to reform the "mass age" of bureaucracy through high-speed, disruptive media.




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