(aking control: As seen through the Orange County Register's Adporting (advertising passing as reporting - known in television as product integration)

Taking control: As seen through the Orange County Register's Adporting (advertising passing as reporting - known in television as product integration)

October 10, 2006

In traditional adporting (advertising passing as reporting – in television, it is called product integration) ), the October 6, 2006 issue of the Orange County Register’s CanyonLife runs an article sub-titled: A surge in speed related teen fatalities causes parents to wonder what can be done. Then in the body of the “report”, the article provides contact information for a couple of training facilities.

In this forum, we have argued ad nausea that public safety is not rocket science. It starts with the very simple Secretary Rumsfeld Rule: If it is important, you need to measure it, followed by LEEO – described below:

Additionally, there are a number of programs coordinated by the various local law-enforcement agencies (under the second E in LEEO – education), such as the CHPs Start Smart Program and the Sheriff’s Orange County’s Child Abuse Prevention Council (CAPC),.

IT IS NOT ROCKET SCIENCE!

MINIMUM REQUIREMENTS FOR EFFECTIVE ACCIDENT PREVENTION PROGRAM:

L – Leadership - Firing volunteers for not agreeing to pursue personal agendas and to give up free speech is NOT leadership! When members of the Coto de Caza board of directors call law enforcement agents "extortionists", then resort to name calling and legal threats to silence critics and even engage in anti-social behaviors, THAT is not leadership!

When Coto de Caza mothers drive teens around the neighborhood to engage in "vandalizing parties", what does that say about leadership and accountability?

E – Engineering – that is, streets need to be certified for patrol and certification needs to be current. Even then, Kids will fail to stop and even speed up the closer they are to getting home - that is, road certification is necessary but not sufficient. For example, there are blind corners within Coto De Caza as a result of landscaping. What has been done about it? Put the landscaping priorities over public safety!

E- Education – self-awareness program to educate residents on the importance of respecting law and order. Then Model Law and Order – that is, Do as I Do!

E – Engagement – coordination between law enforcement agencies and residents. It is amazing that not even the Sheriff's office can provide us with a management tool to tell us if as a community we are being effective and responsible in our actions. Requires personal accountability. Parents need to set clear boundaries for kids, with consequences.

O – organization - Need we say anymore?


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