Monday, September 07, 2026

PBS: What made Thomas Paine’s Common Sense Go Viral in 1776 and Parallels Today - Except It's Not Parallels







ESSAY

Parallelism or Divergence?

What made Thomas Paine’s Common Sense travel in 1776—and why PBS’s “parallels to today’s media” miss the break.

 

September 7, 2026   ·   On a PBS media-literacy lesson, the closed campus, and UC admissions after the test went dark

PBS treats Common Sense as a preview of today’s media. The closer analogy is a break: a public square that could still be entered by print, versus institutions that now pre-filter what may be said—and whom they will credential.

In October 2025, PBS Education asked what made Thomas Paine’s pamphlet “go viral” in 1776 and what that episode teaches about “today’s media.” The piece, Mary Kate Lonergan’s What the American Revolution Can Teach Us About Media Literacy, is a classroom lesson. Paine sold on the order of a hundred thousand copies in months; colonists read it aloud in taverns, reprinted it, and argued it into a political fact. George Washington noticed “a wonderful change … in the minds of many men.” The takeaway is familiar: ask who made the message, for what purpose, with which techniques.

That last part is fair. Persuasion is old. What is not fair is the word parallel.

Paine did not pass a content-moderation queue. He did not need a dean’s risk office, a brand-safe syllabus portal, or a holistic-review committee to decide whether independence was “viable.” Printers pirated him. Loyalists answered him in the same cheap medium. The fight was ugly, local, and two-sided. The winner was not appointed in advance.

That is the marketplace of ideas in the only sense that ever mattered: contested publication plus contested reply. The argument developed at CotoBuzz is that this market has been replaced, in the institutions that mint credentials, by what it calls the Overton Classroom—an ecosystem in which the bounds of sayable thought are managed before the argument starts. The slogan on the brochure is still “academic freedom.” The operating system is compliance, keyword risk, and outcome engineering.

 

 

For a free society to prosper, a marketplace of ideas is required. Coupled with vigorous debate, the best ideas emerge victorious. That is how America became the world’s standard and the envy of the world. That marketplace is no more.

— CotoBuzz Journal, “The Market Place of Ideas is Closed, Replaced by the Overton Classroom,” August 18, 2026

 

What actually made Common Sense travel

The 1776 event was not a “post.” It was a physical object in a thin information economy.

    The pamphlet was short, plain, and priced for mechanics, not only lawyers.

    There was no copyright net; reprints multiplied the text faster than Paine could control it.

    The Committees of Correspondence and tavern reading did what a feed does now, except the nodes were people who could be contradicted in the same room.

    Counter-pamphlets existed. The argument was not a branded “conversation.”

Historians still argue about the print run. Paine’s own figure near 100,000 is the number PBS repeats; later claims of half a million are almost certainly inflated. Smithsonian and other accounts treat tens of thousands—and loud public reading—as the durable fact. The directional claim survives the audit: a 47-page polemic moved a large share of a small population in months, without a platform owner.

 

 

Colonists didn’t just read Common Sense; they discussed it in taverns, reprinted it in newspapers, and let it guide their political choices. The parallels to today’s viral trends are striking.

— Mary Kate Lonergan, PBS Education, October 14, 2025

 

PBS is right that influence can be studied. It is wrong if it implies that a feed plus a media-literacy worksheet is the same machine. A pamphlet you can reprint is not a feed you cannot audit. A tavern is not a learning-management system that scores the approved phrase.

The closed classroom

A free society needs a market in which bad arguments can lose. Universities used to advertise themselves as that market. Many now advertise “community,” “safety,” and “holistic” judgment—words that sound humane and function as filters.

The Overton Window once described what a politician could say and still get elected. The Overton Classroom describes what a student, applicant, or junior faculty member can say and still remain inside the institution. The enforcement is rarely a mob with a torch. It is a form, a rubric, a grant narrative, a reporting portal, a recommendation letter that never arrives.

Texas is the current exhibit of the other pole: statute and board policy writing the boundaries from the other direction—race and sex ideology restricted, syllabi reviewed, “balance” mandated. Texas Christian University, a private campus, moved to close race and gender studies programs and cited demand; critics called it political weather. Texas Tech and Texas A&M have been in open fights over what may be taught about sex, race, and even whether a Plato passage survives a gender-ideology screen. That is not a marketplace either. It is a rival classroom.

The point is not that one faction invented control. The point is that the old default—publish, answer, let the audience sort it—is no longer the default inside the credentialing sector. Algorithms and compliance regimes do the sorting first. Humans then perform the debate that remains.

 

 

To view the contemporary university as a classic marketplace of ideas—where professors debate freely and truth emerges through open friction—is to mistake a highly filtered ecosystem for an open field. Academic freedom functions less as an absolute principle and more as a managed corporate slogan.

— CotoBuzz Journal, August 18, 2026

 

What UC is measuring when it stops measuring

The second half of the divergence is not a tweet. It is an admissions file.

The University of California is test-blind. SAT and ACT scores are not used in admission, even if a student sends them. The Regents discarded the common yardstick that meant the same thing in Compton and Palo Alto. Faculty in STEM and the humanities have since petitioned to bring testing back; a San Diego faculty report on collapsing math preparation became a public fight; the New York Times editorial board later called the test-blind choice a mistake. The policy is still in force.

When the common number leaves, something else occupies the desk. UC calls it comprehensive review, local context, the top-nine-percent Eligibility in the Local Context guarantee—a seat somewhere in the system, not a seat at Berkeley. Those tools can find talent that a single Saturday-morning exam would miss. They can also become a way to produce a class whose composition the institution already wanted, while insisting the process is individual.

School-level data now make the mismatch visible. Admitted California and similar ledgers compare selective-campus offers with grade-11 SBAC results. The site’s “Forgotten 50” are schools whose high scorers apply and still get fewer flagship offers than the statewide ratio would predict. The other tail exists too: schools that collect large piles of offers relative to how many juniors actually exceed both English and math standards.

One published comparison is blunt enough without any unnamed anecdote. At Dougherty Valley High in San Ramon, hundreds of juniors exceeded the state math standard; Berkeley’s admit rate from that school was in the single digits. At Mission High in San Francisco, the great majority of juniors did not meet the math standard; Berkeley’s admit rate from that school was many times higher. That is not a morality play about the kids. None of them set the rule. It is a description of what the university is optimizing once it has discarded the only exam scored the same way in every zip code.

 

 

This is not a knock on those kids. Not one of them decided anything about who gets in. They applied, they got in, good for them. The question isn’t whether they deserved it. The question is what UC is measuring when it decides.

— On test-blind review and school-level offers

 

Treat any single “84 offers / one top scorer” story with care. UC publishes campus admits by high school; six campuses can generate 84 offer-lines from far fewer unique students. “Exceeded” is a higher bar than “met.” Grade inflation, A–G completion, and application volume all move the totals. Check the school yourself. The pattern does not need one perfect anecdote. After test-blind review, offers and objective proficiency no longer have to travel together. That is the design.

Why this is divergence, not a remix of 1776

 

1776 public square

2026 credential square

Cheap print, rival printers

Platform ranking plus institutional portals

Reply in the same medium

Reply inside a rubric, or not at all

Audience decides in real time

Committee decides, then explains “holistic”

No central admissions office

Test-blind review and local-context engineering

Loyalty and independence both printable

Career, visa, grant, and brand risk pre-sort the text

 

PBS wants students to notice technique: pathos, omission, economic motive. Good. Teach that on Paine and on a university viewbook.

Then teach the structural fact the lesson plan skips. Common Sense was an argument dumped into an open channel. Modern higher education is, in large part, a sorting machine that decides which arguments and which transcripts will be allowed to count as excellence. That is not “trending.” It is allocation.

 

 

A republic can survive influencers. It cannot survive a ruling class that no longer uses the same measures it demands the public trust, and a campus that treats dissent as a compliance event.

 

The pamphlet of 1776 asked readers to use their own heads. The Overton Classroom asks them to use the approved head, then calls the result inclusion.

The kids who take the offer are not the problem. The institution that will not say what it is measuring is.

Sources

Links current as of September 7, 2026. Circulation figures for Common Sense remain contested; the sources below are cited for the claims they actually make.

1.  What the American Revolution Can Teach Us About Media Literacy. Mary Kate Lonergan. PBS Education / Voices in Education, October 14, 2025 (updated March 13, 2026).  https://www.pbs.org/education/blogs/voices-in-education/what-the-american-revolution-can-teach-us-about-media-literacy/

2.  America’s First ‘Viral’ Post Was Published on This Day in 1776. Teddy Grant. Smithsonian Magazine, January 10, 2025. On contested print-run claims.  https://www.smithsonianmag.com/smart-news/americas-first-viral-post-was-published-on-this-day-in-1776-when-thomas-paines-common-sense-sparked-a-revolution-180985802/

3.  The legacy of Thomas Paine’s ‘Common Sense’ on its 250th anniversary. NPR, January 10, 2026.  https://www.npr.org/2026/01/10/nx-s1-5669445/the-legacy-of-thomas-paines-common-sense-on-its-250th-anniversary

4.  The Market Place of Ideas is Closed, Replaced by the Overton Classroom. Look at TCU. CotoBuzz Journal, August 18, 2026.  https://cotobuzz.blogspot.com/2026/08/the-overton-classroom-algorithmic.html

5.  Admitted California — school-level UC and Cal State outcomes versus what students earned; includes the Forgotten 50 and feeder rankings. Jim Stewart.  https://admittedca.com/

6.  The Forgotten 50. Admitted California. Selective-campus offers (UCLA, Berkeley, UC San Diego, Davis, Santa Barbara, Irvine) relative to SBAC-predicted yield. Fall 2025 cycle.  https://admittedca.com/forgotten50.html

7.  Admissions by source school. University of California Information Center. Applicants, admits, and enrollees by high school.  https://www.universityofcalifornia.edu/about-us/information-center/admissions-source-school

8.  Will UC Bring Back the SAT? Test-Blind Review. Oriel Admissions, July 3, 2026. On the system remaining test-blind.  https://orieladmissions.com/uc-test-blind-policy/

9.  UC abruptly suspends timeline to reconsider SAT in admissions. Teresa Watanabe. Los Angeles Times, July 13, 2026.  https://www.latimes.com/california/story/2026-07-13/uc-suspends-plan-to-reconsider-sat-in-admissions

10.  New York Times calls University of California’s ‘test-blind’ admissions policy a ‘terrible’ mistake. Fox News Media report on the Times editorial board, July 6, 2026.  https://www.foxnews.com/media/new-york-times-calls-university-california-test-blind-admissions-policy-terrible-mistake

11.  How UC Admissions Changed After Going Test Blind. Paul Gardiner / SF Education, February 19, 2025.  https://sfeducation.substack.com/p/how-uc-admissions-changed-after-going

12.  On Berkeley admit rates versus SBAC math at Dougherty Valley and Mission High. San Francisco Standard opinion, August 15, 2026.  https://sfstandard.com/opinion/2026/08/15/uc-berkeley-sat-test-blind-admissions-math-scores/

13.  This Is No Way to Run a University. New York Times opinion, January 12, 2026. On Texas A&M, Plato, and classroom orthodoxy.  https://www.nytimes.com/2026/01/12/opinion/plato-texas-academic-freedom.html

14.  McCaa: Protect academic freedom in Texas. John McCaa. Dallas Morning News, June 4, 2026. On Texas Tech and Texas A&M teaching limits.  https://www.dallasnews.com/opinion/commentary/article/mccaa-protect-academic-freedom-texas-22286892.php

15.  Texas Christian University to close race, gender studies departments next year. Milla Surjadi. Dallas Morning News, November 24, 2025.  https://www.dallasnews.com/topic/ed-lab-college-career/page/2/

16.  University of Texas System adopts new teaching limits despite faculty concerns. Higher Ed Dive, September 3, 2026.  https://www.highereddive.com/news/university-texas-teaching-restrictions-passed-board-regents/812639/

17.  How Thomas Paine’s ‘Common Sense’ Helped Inspire the American Revolution. Patrick J. Kiger. HISTORY.com.  https://www.history.com/articles/thomas-paine-common-sense-revolution

Note on method

Offer counts from six UC campuses are campus-level lines, not unique students. A senior admitted to UCLA, San Diego, and Davis counts as three offers. “Exceeded” on the Smarter Balanced assessment is a higher achievement level than “met.” School-level anecdotes should be checked against UC’s source-school tables and the California Department of Education CAASPP files before they are treated as a single-school proof. The argument above does not depend on any one unnamed high school matching a precise 84-to-1 ratio.


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