Rancho Santa
Margarita , California – Since 1988, Orange County has been celebrating Red
Ribbon Week, a national drug prevention effort that takes place during the
month of October.
Red Ribbon Week
began after the kidnapping, torture and brutal murder of Drug Enforcement
Administration (DEA) Agent Enrique "Kiki" Camarena in 1985. Agent
Camarena had been working undercover in Guadalajara, Mexico for more than four
years. His efforts led to a tip that resulted in the discovery of a
multimillion dollar narcotics manufacturing operation in Chihuahua, Mexico.
The
successful eradication of this and other drug production operations angered
leaders of several drug cartels who sought revenge. As a result, they murdered
key informants and on February 7, 1985, they kidnapped Agent Camarena and his
pilot Captain Alfredo Zavala-Avelar. In Agent Camarena's home town, Calexico,
CA, the public outpouring of support turned into an organized community
response in which citizens dawned red ribbons. They became a voice for
prevention in order to reduce the demand for illegal drugs and illegal use of
legal drugs in America.
The following year
the California State PTA adopted the Red Ribbon Campaign. Then, in 1988, Red
Ribbon Week was recognized nationally with President Ronald and First Lady
Nancy Reagan serving as the Honorary Chairs.
Today, the Red
Ribbon Celebration brings millions of people together to raise awareness
regarding the need for alcohol, tobacco and other drug and violence prevention,
early intervention, and treatment services. It is the largest, most visible
prevention awareness campaign observed annually in the United States.
The Orange County
Sheriff’s (OCSD) Drug Use Is Life Abuse (DUILA) plays a leading role in this
effort in Orange County. For 24 years, DUILA has provided Red Ribbon wristbands
to every school-aged child in public and private schools in Orange County.
Additionally, DUILA
partners with local businesses to provide incentives for students who wear the
Red Ribbon wristbands in recognition of their commitment to be drug-free.
The following list
is an example of the incentives available through October 28. Students must be
wearing their Red Ribbon wristbands to receive these deals.
Baskin Robbins
(throughout OC): Students will be able to purchase a kids’ cone for just $1.
Boomers: Kids will
receive one free round of miniature golf at the Irvine or Fountain Valley
locations.
Bowers Museum: Students
will receive a free admission.
Carl’s Jr.
(throughout OC): Children get one free kids fry no purchase necessary.
Costume Castle: Students
receive 10% off their entire purchase/rental.
Discovery Science
Center: Kids receive free general admission with paid adult admission.
Domino’s Pizza
(throughout OC): Free order of breadsticks or cinnamon sticks for students with
the purchase of any Domino’s Pizza products.
OC Parks: Kids
receive free weekend entrance for them and their family at nine OC Parks.
Valid: 10/13-14 and 10/20-21.
Papa John’s Pizza
(throughout OC): Kids get one large one topping pizza for $8.88 with flyer.
Subway (throughout
OC): Free 21 ounce beverage with purchase of any sandwich for kids.
United Studios of
Self Defense: Students receive two free weeks of martial arts and self defense
instruction.
For a full list of
incentives, visit DUILA’s website at www.duila.org.
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